In the lab · Early access
FirstClick
First impressions.
First friction.
Give an AI testing visitor a task, like “find the free trial.” Get a short journey replay and an explanation of where it got stuck, focused on the first 60 seconds.
For founders improving their website
01Share your website and a simple task
02Follow a first-time visitor’s journey
03See where the first minute breaks down
The idea, in practice
Sixty seconds can tell you a lot.
See the confusion before your users leave.
This is an illustrative concept, not a working product demo.
FirstClickConcept preview
THE TASK
Find the free trial
00:18 · PRICING PAGE
The visitor looks for a “Start trial” button
FRICTION FOUND
The next step is hidden behind “Talk to sales”